This activity/assignment will help students understand strategies for market penetration, product development, market development, and diversification

Task 1

This activity/assignment will help students understand strategies for market penetration, product development, market development, and diversification

Activity I: Pick a product of your choice and use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification for the said product.

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Task 2

Reflect on the assigned readings Marketing Strategy, Marketing Plans for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

Also, provide a graduate-level response to each of the following questions:

i. Think of a company you’d like to interview with, and list 1-2 specific factors for each of porter’s five forces.

ii. Pick your favorite brand and look at the 5Cs for that company. What is the brand’s “situation analysis”? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?

Task 3

It has been argued that without project management for very large projects, they are most certainly doomed to fail. Can the same be said for small projects? In this Discussion Board, you will explore this question and take it further by describing what tools and techniques you would still utilize to manage a small project.

The following Discussion Board research will assist you in determining each of these dimensions. Research at least 2 resources (which may include your textbook) to support your response.

– What tools, techniques, and methods that you would traditionally use in a larger project would you still incorporate in managing a small project?

– What do you envision the roles and responsibilities to be for smaller projects?

– Describe the schedule change management process that you would implement for smaller projects and how this differs from what you might use for larger projects.

Include an introduction and conclusion to this topic. Be sure to include your references and citations, and format your submission in APA format.

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Task 4

Reflect on the assigned readings Project initiation, Overview of Project Planning for Week and then type a two page paper regarding what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. Define and describe what you thought was worthy of your understanding in half a page, and then explain why you felt it was important, how you will use it, and/or how important it is in project planning.