Week 8 AssignmentCreating a Marketing PlanIntroduction “Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex.” (1).OverviewWith this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.Instructions Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:Identify its primary target market. Explain your response.Specify three methods you will use to research customer needs and wants.Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.Include at least two references outside the textbook. For help with research, writing, and citation, access the Strayer Library or review Bachelor of Business Administration Library Guide.This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:Create a marketing plan to help a business effectively promote its products and services.SourcesNorman M. Scarborough. 2015. Entrepreneurship and Effective Small Business Management. p. 274.

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Using Word, prepare an evaluation of your potential academic skill sets to be gained through the MHA program in a minimum of 500 words. 

Access and complete the in order to identify your competence level with various health care concepts and tasks. 

Analyze your strengths and weaknesses in relation to the skill sets required for your current position and a position you would like to attain. 

Describe your current position and the position to which you aspire. 

List the skill sets required for these positions. 

Explore the courses you will be taking within the MHA program.  

Choose 3 courses that you believe will provide additional skill sets to help you be more successful in your current position as well as prepare you for your desired position. 

Describe how you believe those courses will help you add those skill sets to help perform more successfully in your current position and prepare you for a position with more responsibility. 

Local, State & Federal Advocacy

• What are specific actions that health professionals can take regardless of their practice area and site to promote population and community health?
• What advocacy actions might you take to improve health care through legislation at the state or federal level?

Submission Instructions:

• Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources.