At a student café, there are equal numbers of two types of customers with the following values. The café owner
cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., she cannot price-discriminate).
Students with Early ClassesStudents without Early ClassesCoffee7060Banana51101The marginal cost of coffee is 10 and the marginal cost of a banana is 40.
The café owner is considering three pricing strategies:
1.Mixed bundling: Price bundle of coffee and a banana for 161, or just a coffee for 70.2.Price separately: Offer coffee at 60, price a banana at 101.3.Bundle only: Coffee and a banana for 121. Do not offer goods separately.Assume that if the price of an item or bundle is no more than exactly equal to a student’s willingness to pay, then the student will purchase the item or bundle.
For simplicity, assume there is just one student with an early class, and one student without an early class.
Price StrategyRevenue from Pricing StrategyCost from Pricing StrategyProfit from Pricing Strategy1. Mixed Bundling2. Price Separately3. Bundle Only
Pricing strategy2 yields the highest profit for the café owner.